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Fitness coach on Deft

Jake Morrison

Jake Morrison

Natural bodybuilding & contest prep, evidence-based

Manchester, UK·15 years coaching·English

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About

Bodybuilding coach for natural athletes. Fifteen years training, six competitive seasons, and a shelf of trophies that taught me one thing: physiques are built in the unglamorous middle weeks, not on peak day.

I run evidence-based hypertrophy blocks, honest nutrition periodization, and contest prep that protects your health and your relationship with food. Naturals only — the timeline is longer and the coaching has to be smarter.

Video intro

Services

Contest Prep (20–30 weeks) £140/mo

Full prep: training, nutrition periodization, weekly physique review, posing feedback, and post-show recovery plan.

Improvement Season Coaching £95/mo

Off-season muscle-building blocks with structured surplus phases and quarterly physique audits.

Posing Review £40 one-off

Filmed mandatory-poses review with timestamped corrections.

Specialties

BodybuildingHypertrophyContest Prep

Client results

Before
Before
After
After
First show at 41 — and a trophy

Dave trained for 20 years but never competed. A 28-week patient prep took him to stage at 9% body fat with his lifts intact, and he placed third in masters.

Before
Before
After
After
+6 kg lean mass across two improvement seasons

Priya came to me chronically under-eating at 1,600 kcal. Two structured surplus phases and honest progressive overload later, her physique — and her bloodwork — transformed.

Achievements

  • 2018 BNBF British Championships, 2nd placeMiddleweight, natural federation
  • 2019 Pro card, natural federationEarned at regional overall win
  • 2025 40+ athletes brought to stageZero missed weigh-ins, zero crash preps

Certifications

  • 3DMJ Coaching Academy
  • PN Level 2
  • BNBF Judge (former)

Gallery

Back day — the bread and butter
Back day — the bread and butter
Client check-in day at the gym
Client check-in day at the gym
Peak-week practice run
Peak-week practice run
The Manchester home gym
The Manchester home gym

Common questions

Do you coach enhanced athletes?

No. My methods, timelines, and health markers are built for natural athletes — it's what I know and what I believe in.

How lean do I need to be to start a prep?

We decide together from photos and history — most men start a prep at 12–15%, women at 18–22%. If you're not there yet, an improvement season comes first.

What happens after the show?

A structured 8-week recovery diet is part of every prep. The post-show rebound ruins more physiques than bad preps do — we don't skip it.

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